Zhongyun Technology Shines with 2025 China Advertising Great Wall Award

On May 21, 2025, the "2025 China Advertising Great Wall Award Global Sports Marketing Case Sharing Conference" hosted by the China Advertising Association was grandly held in Beijing. Ms. Ren Na, Chairman of Beijing Zhongentropy Technology Co., Ltd., was invited to attend. With the promotion of the sports power and national fitness strategy, the public's attention and participation in sports continue to rise, and sports consumption accelerates to become a new engine driving economic and social development. Under the dual drive of industrial development and consumption, the connotation and extension of sports continue to expand, creating a new battlefield for brand marketing to break through circle barriers and achieve value leaps. Zhang Guohua, President of the China Advertising Association and Global Vice President of the International Advertising Association, affirmed Migu Company's active exploration and leading spirit in the field of sports marketing at the meeting, and stated that under the trend of accelerating the integration of the global sports industry and the evolution of sports marketing towards global integration, China's sports industry is entering a golden period of high-quality development. The upgrade of the "Global Sports Marketing Track" aims to reconstruct the development model of sports and social ecology from a broader perspective, activate the composite value of sports marketing on urban economy, consumer brands, and cultural dissemination, and lead brand commercial growth. We look forward to the forward-looking layout and achievements of China Mobile Migu in the fields of sports marketing and technological innovation, and continue to explore innovative blueprints for the integration of sports marketing and AI technology.

The theme of this conference is "Global Integration and Marketing Innovation", bringing together authoritative experts from institutions such as the General Administration of Sport of China, China Central Radio and Television Station, Alibaba, Tencent Sports, etc. Ms. Ren Na had in-depth exchanges with several industry leaders during the conference, including discussing the application of green technology in sports events with the head of CCTV Sports Channel, communicating with the market development representative of Beijing Winter Olympics Organizing Committee on the intelligent upgrade plan of sports venues, and jointly exploring the innovative integration development path of "technology+sports+marketing".

As a representative of technology companies, Ms. Ren Na emphasized the dual wheel drive model of "technology+marketing". She said, "Zhongentropy Technology not only focuses on product research and development, but also pays more attention to deeply integrating electric heating film technology with sports, home, transportation and other scenarios through innovative marketing methods to create differentiated brand value." At this conference, Zhongentropy Technology had exchanges with many industry leaders and marketing experts to jointly explore the practical path of technology products in global marketing and empower brands.